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Managed marketing execution

Scale marketing.
Not complexity.

We help marketing teams scale what works, unblock what gets stuck and enable capabilities that are too complex or costly to run manually.

See how we
can help

Content. Technology. Delivery.One accountable partner. Working alongside your team.

Olgierd Cygan
OlgierdManaging Partner
Michał Rygiel
MichałPartner · Production
A real team.
On your side.

Scale marketing.
Not complexity.

RossmannVERSHOLDCCCAdform

Your starting point

Does this
sound familiar?

More output. A bottleneck. A capability that isn’t viable yet. Different situations call for different kinds of help.

The useful conversation starts with friction — not a catalogue of services.

01

Output keeps growing. Headcount doesn’t.

More campaigns, formats, markets, SKUs or channels — but internal capacity stays flat.

SCALEMore output. Same core team.
02

Marketing meets a technology bottleneck.

The idea is clear, but CMS, commerce, IT, ad-tech or implementation gets in the way.

UNBLOCKKeep good work moving.
03

Peaks and the long tail take over.

Core teams spend too much time on repetitive work, exceptions and low-value execution.

SCALEGive your team room to focus.
04

Global models miss local exceptions.

Local formats, retailers, languages or specialist needs fall outside the standard hub.

UNBLOCKMake room for the real world.
05

Personalisation costs too much to produce.

More relevant variants could add value, but manual production makes them too costly or cumbersome.

ENABLEMake relevance practical.
06

Good opportunities stay off the roadmap.

Production complexity and cross-team dependencies make useful ideas too hard to execute.

ENABLEGive the next idea a fair chance.

The work we take on

One execution layer.
Six connected capabilities.

A managed service connecting content, technology and delivery. People, automation and quality control — with one team accountable for the finished output.

Omnichannel content execution.

Asset production, adaptation and quality control across digital, social, commerce, print, POS, stores and outdoor.

Production · Adaptation · Quality control

CMS & commerce, every day.

PDPs, listings, CMS and Salesforce updates, landing pages and daily publishing. The small changes matter, too.

Content operations · Platform execution

Campaigns, ready to run.

HTML5 banners, versioning, rich media, deployment and technical execution across media environments.

HTML5 · Rich media · Ad-tech

One master. Many markets.

Localisation, transcreation and language variants — including the requirements that don’t fit the global template.

Multi-market rollout · Local exceptions

Relevant, at scale.

Partner, agent, geo, segment and data-driven variants that are difficult or uneconomic to make manually.

Personalisation · Dynamic production

People + automation + QC.

Automation for repeatability. Specialists for judgement. One accountable team for the finished output.

Hybrid delivery · Quality control

Your strategy stays yours.
We take ownership of the work.

Alongside your team, agencies and platforms.
A bounded workload. Clear responsibility.

Experience, in good company

Real work.
Shared commitment.

20+years in execution.
Still hands-on.

Rossmann

One production partner. Many touchpoints.

A production layer across digital, print, POS and store materials.

Retail · Omnichannel · Recurring delivery
VERSHOLD

Commerce doesn’t stand still.

Commerce content and platform execution supporting home.biedronka.pl.

Commerce · CMS · Daily operations
CCC

Built for the pace of retail.

High-volume formats and transcreation for peak retail periods.

Adaptation · Localisation · Retail peaks
Adform

Creative meets technical delivery.

Rich media and campaign assets for demanding media environments.

HTML5 · Programmatic · Campaigns

Where we fit

Your setup.
Clear ownership.

We fit where execution is repeatable, cross-functional and operationally complex — without replacing your team, agencies or platforms.

Global & multi-market organisations

Rollouts, localisation, overflow, edge cases and specialist execution across markets and languages.

Omnichannel retail & commerce

Consistent content across campaigns, commerce platforms and stores, including daily updates and seasonal peaks.

Distributed sales & partner networks

Localised and personalised communication for partners, agents and branches.

Complex marketing organisations

Clear ownership of work that falls between in-house teams, agencies, IT and commerce platforms.

A simple way to begin

Start small.
Prove the fit.

No big-bang transformation. Start with one clearly bounded workload alongside your existing setup. Expand only when the value is clear.

  1. 01

    Pick the work.

    A campaign, a recurring task or a backlog. Agree clear boundaries and one owner on your side.

  2. 02

    Agree what good looks like.

    Time, quality, cost per output, fewer handoffs or a newly viable use case. Decide what matters.

  3. 03

    Deliver. Then decide.

    We work alongside your setup. Expand only when the evidence makes the next step clear.

People, not just a process

A partner.
Not another handoff.

We’re not a software product. We’re the people accountable for getting the work done. Creative, digital and marketing operations experience, working alongside your team.

Olgierd Cygan, Managing Partner

Olgierd Cygan

Managing Partner

Digital projects since the 1990s. Founder of Digital One, later part of Deloitte Digital CE.

Say hello to Olgierd
Michał Rygiel, Managing Partner and Head of Production

Michał Rygiel

Managing Partner / Head of Production

Digital One and Deloitte production experience. Delivery systems, team quality and the final output.

Say hello to Michał

One conversation. No big commitment.

What can we take
off your plate?

Tell us what’s getting in the way.
We’ll find a useful place to start, together.

Start with OlgierdManaging Partner

Let’s have a conversation ocygan@smartengine.pl